Reports are coming in that Cadillac will not be pushing towards a future without a steering wheel, according to the brand’s President Johan de Nysschen. Instead, Cadillac will be in the business of creating an “immersive experience.”
“For us, driving is a very immersive experience,” de Nysschen told WardsAuto. “The notion of removing the driver from that is foreign to us. It’s not what Cadillac stands for. We are not into making transportation modules. We’ll leave that to someone else.”
It’s certainly a very different approach from other luxury automakers, all of which are quickly working to be the first to deliver a new kind of luxury experience: one where you have the luxury of not being responsible for driving at all.
de Nysschen went on to describe Cadillac’s upcoming Super Cruise technology as “supervised driving,” where drivers will be able to take their hand off the wheel in “limited access highway driving.” Super Cruise is expected to debut in 2017, after some delays.
While Super Cruise will take some of the burden of some monotonous driving moments away, don’t expect to hop in your future Cadillac and have it do all of the work. But who knows if that will hold true in a decade from now.