File this one under “things we didn’t think we’d ever cover.” It seems communication between Cadillac and its ad agency may have been lost in translation, or someone was bullish on sparking outrage.
A casting call was posted by Cadillac’s ad agency for, and we quote, “Real alt-right thinkers!” between the ages of 20 and 40 of all ethnicities. Yeah. There’s some irony in the “all ethnicities” portion of the casting call.
According to Reuters, the agency was supposedly planning an ad to feature a spectrum of people to profess how much they love their Cadillacs, and, apparently, neo-Nazis were originally included.
The casting call sparked outrage on Twitter and was condemned by many, leading Cadillac to post an official statement denouncing the casting call to its Facebook page:
Cadillac did not authorize or approve a casting notice for an “alt-right (neo-nazi)“ role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved.
The casting agency further defended the advertisement and Cadillac saying, “The notice was drafted by an employee, who was immediately terminated for her actions. Additionally, an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee’s actions.”
The strangest part, which has led many to believe this was not a simple mistake, is the ad’s description.
It details the ad as one to feature “all walks of life in America” and they would be “standing together as a union.” It went on to state “this is not meant to be offensive in any way. Just a representation of all sides.”
It’s unclear if the ad will continue on without the neo-Nazi representation, or if the plot has been scrapped altogether. Certainly, this would have been daring greatly.