General Motors recently filed a trademark application with the United States Patent and Trademark Office (USPTO) to register Cadillac in conjunction with the goods and services category of “oils for perfumes, scents and candles; room fragrances; perfumes and colognes; soaps for personal use”.
The application was filed on October 6th, 2016 and assigned serial number 87161614.
The GM Authority Take
It would appear that General Motors’ prestige-luxury brand is planning on introducing fragrance-related products such as perfumes, colognes, candles, and soaps. The effort, however, is likely part of a licensing deal with existing players in the fragrances segment. In its quest to raise its brand image and fashionability, the brand previously flirted with designer clothing and accessories.