Maybe Morrissey has a point here, or maybe his words will fall on deaf ears. The singer, songwriter and author recently penned a letter to General Motors CEO, Mary Barra, asking for GM to consider using vegan leather for the 2017 Chevrolet Volt and 2017 Chevrolet Bolt EV.
The performer states that since both of these vehicles are environmentally friendly, a vegan leather option will only broaden the appeal of these vehicles. His letter comes on the heels of PETA’s new investigation of cattle ranches and what goes on behind the scenes at them. GM was named in the investigation as participating or encouraging these practices by utilizing the leather for production vehicles.
Morrissey’s tone was not demanding and very well written, simply stating he “looks forward” to Barra’s reply. We’ll keep you posted on if GM responds back to the request. You can see the letter in its entirety right here.