The Buick brand has a new figurehead for the future of design in Helen Emsley. Automotive News reports Emsley, who currently heads GMC design, has been tapped to also lead Buick design moving forward.
Emsley succeeds Bryan Nesbitt, who has head Buick design since 2015. Nesbitt will transition to a global design strategist role within General Motors.
Michael Simcoe, General Motors Vice President of Global Design, said Emsley is absolutely the right person to lead Buick moving forward.
“Helen is the right person to do it because she has this innate ability to pull a team together and all pointing in the same direction,” he said.