Bild am Sonntag and Auto Bild have bestowed General Motors chairman and CEO, Mary Barra, the “Honorary Golden Steering Wheel” after recognizing her work to move corporate culture forward.
Barra accepted the award with Opel CEO Dr. Karl-Thomas Neumann present, who also applauded her tireless work for GM and Opel.
“We are proud to have a leader like Mary Barra at the helm at General Motors. She has a clear vision for GM that we are realizing together and that has played a key role in getting Opel back on the track to success,” the Opel boss said.
Judges also called Barra’s leadership a “renaissance.”
“Mary Barra is responsible for the renaissance of General Motors. She has led the company into the future by establishing a new corporate culture, advancing trend-setting models and entering innovative business areas for GM. In the process, Opel was always part of her equation and the brand’s upward trend in the last years is due not least thanks to her.”
This is the first time a Golden Steering Wheel award has been named for executive, normally saved for vehicles themselves.