We could sit here and compile everything that was wrong with General Motors as it plunged into 2009 with a bankruptcy, restructuring and badge-engineered brands on life support. But that’s all been said before.
When current GM CEO, Mary Barra, took over from Dan Akerson, the company she was tasked with overseeing was in rough shape, but Barra seems to have been the catalyst for change the automaker needed. That’s why Automotive News has named Barra a 2016 All Star and Industry Leader of the Year.
Under Barra, GM has reached record profits, despite dwindling market share. She has cut back on fleet sales, helping to raise residual values of GM-branded vehicles. She has disciplined the automaker’s incentive strategy, which means increased profit margins per vehicle.
The list could keep going on, and we haven’t mentioned her positive influence on corporate culture at GM, or the investments she has made into the future of mobility through EVs, ride sharing, autonomous driving and more.
GM is on track to post another record profit for 2016, but as we creep towards 2017, the test will truly start to begin as U.S. auto sales are projected to plateau and a new President enters the White House. For now, though, Barra is on top of the world at GM.