General Motors has a pretty good track record when it comes to green processes and recycling. Previously, it undertook a project to turn recycled water bottles into engine insulation for the 2016 Chevrolet Equinox among other initiatives.
In honor of America Recycles Day, GM took to the Mississippi River to repurpose old tires for new vehicle parts. The tires, which have long sat after washing up on shore, will be cleaned and sent to GDC, Inc., an Indiana-based supplier that will further process them into vehicle parts.
“These tires from the Mississippi River will produce a high-quality part for our customers, all in a cost-neutral way for GM,” Global waste reduction manager John Bradburn said. “This is an example of how we are reaching beyond our industry to do our part and demonstrate what’s possible.”
The project will be undertaken with help from the nonprofit Living Lands and Waters, which takes to barges to clean up trash found in local rivers throughout Mississippi, Illinois, Tennessee and Ohio.
It’s not the first time GM has recycled tires either. The automaker already reuses tires from the Milford Proving Ground to make air-deflecting baffles for a variety of its vehicles as well.