General Motors has officially opened its first company store in Detroit, Michigan at the Renaissance Center in Detroit, Michigan.
The company store is part of a larger renovation project that will take place over the next few years, which includes exterior remodeling and additional real estate inside. It will also include interactive displays for the public to experience each brand.
“We are excited to be able to bring the stories of our brands and our company to life by elevating the experience in our world headquarters for our employees and the public,” said Tim Mahoney, chief marketing officer of Global Chevrolet and leader of GM Global Marketing Operations. “The new GM Company Store allows us to offer merchandise from each of our U.S. brands celebrating our most iconic nameplates.”
The store is located on the first level of the RenCen and is stocked with Chevrolet, Buick, Cadillac and GMC merchandise. GM invites shoppers to visit the space between 9:30 a.m. and 5:30 p.m.