Arguably, Chevrolet stole the spotlight when it reintroduced the Colorado midsize pickup after years of Toyota’s dominance in the segment. Times have changed, though.
The gamble of introducing the truck has returned incredible results celebrated by both General Motors and Chevrolet. But, as they say, competition is good for everyone, and it’s not much of a secret that Jeep is readying a Wrangler pickup to do battle with the Colorado.
During our time with the 2017 Chevrolet Colorado ZR2, we asked the brand what it thought about Jeep placing a target on the segment, especially with the Colorado ZR2 surpassing what Hummer was capable of doing. Here’s what Monte Doran, Chevrolet trucks spokesman, had to say.
We welcome the interest in the midsize segment. The segment had been relatively stagnant before Chevrolet introduced the Colorado. Since then, the Colorado has taken a quarter of the market and reinvigorated the segment.
If it isn’t apparent, the brand is quite confident in their midsize pickup platform and clearly expects it to do great things well into the future. All we can do is sit back and see how it all plays out.