Cadillac President Johan de Nysschen has been busy beginning to execute the introduction of his dealer restructuring program, titled Project Pinnacle. However, the Cadillac boss has announced it won’t be coming in January as many dealers were originally told.
Automotive News reports Project Pinnacle has been delayed three months, per de Nysschnen’s request.
“Pinnacle’s going to be around for the long-term, so there’s no need to rush it into execution,” de Nysschen said. “Adding another three months certainly will not hurt.”
This means dealers will have three additional months to understand which tier fits best for their operations, or if a portion of the business will become virtual. The program will now be implemented sometime in April.
The news reportedly came after Cadillac reminded its smallest dealers it must decide on a company buyout, worth around $120,000. Many small dealers repeatedly have said the figure was too low to be worthwhile.