The Chinese market will receive the first application of Buick’s “Avenir” sub-brand trimmings, and the brand has published how much of a premium the badge and its extra appointments will cost.
Buick has priced the GL8 Avenir at RMB 449,900, or $66,289, while the more commonplace GL8 will start at RMB 289,900, or $42,714. That shows an increase of over $20,000 for the GL8 Avenir.
The Avenir branded GL8 arrives with a much more luxurious interior, complete with “Avenir” branding and extensive use of three-dimensional diamond-like patterns. Suede adorns the headliner, shades and pillars, and the carpet has been given an even plushier feel, according to Buick China. Outside, a diamond pattern grille and unique wheels complete the additional features.
Since its introduction in 2000, 700,000 GL8 MPVs have been sold in China, and the brand thinks the latest model will only perpetuate its popularity.
“The new-generation GL8s build on the success of their predecessors to set a new benchmark for large luxury MPVs,” said Wang Yongqing, president of SAIC-GM. “They will inject vitality into the Buick brand while keeping up with the changing demand of consumers in one of the most vibrant domestic market segments.”
The real question is if we can expect similar price premiums here in the United States for the Avenir trims. Judging by Denali pricing, it’s not out of the question.