General Motors has filed an application to register Buick DDB and DDB as trademarks with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s November 22nd, 2016 applications specify that the marks will be used in conjunction with “Motor land vehicles, namely, passenger automobiles”.
|Trademark||Filing Date||Serial Number|
|DDB||November 22, 2016||87245181|
|Buick DDB||November 22, 2016||87245181|
The GM Authority Take
This trademark filing certainly has our attention, mostly due to its unique name (what is DDB, anyway?) and the Goods and Services category that is typically associated with trademarking vehicle names. So, the best we can do right now is to tell you that DDB appears to be reserved for a future Buick vehicle.