General Motors has filed an application to register Buick Agile and Agile as trademarks with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s November 22nd, 2016 applications specify that the marks will be used in conjunction with “Motor land vehicles, namely, passenger automobiles”.
|Trademark||Filing Date||Serial Number|
|Agile||November 22, 2016||87245119|
|Buick Agile||November 22, 2016||87245138|
The GM Authority Take
As with GM’s trademark filing for Buick DDB, these application pique our attention given that both are filed in the Goods and Services category associated with trademarking vehicle names, therefore suggesting upcoming vehicles or concepts.