Chevrolet has taken to show off what it calls “the ultimate expression” in Silverado with the Silverado High Desert SEMA show truck.
If you were unaware, Chevrolet blatantly channeled the loved, yet lost, Chevrolet Avalanche to create a production solution for buyers. The 2017 Chevrolet Silverado High Desert features an in-bed storage system, which is lockable and water-resistant. Chevrolet says the sail panels are directly inspired by the Avalanche.
The storage system is mounted over the roll-formed, high-strength steel bed to add dual side storage bins and a three-piece hard tonneau cover. Inside, a cargo divider can be raised to secure smaller items or lowered to access the full length of the bed floor.
But, for SEMA, Chevrolet dressed up the Silverado High Desert with a handful of concept accessory treatments including:
- 22-inch wheels with an anodized bronze finish.
- Cocoa leather seat inserts, brown accent stitching and embroidered headrests.
- Chevrolet grille insert.
- Custom slate blue exterior color.
“This Silverado High Desert is dressed to impress, inspired by the successful legacy of premium, special-edition models Chevrolet has introduced recently,” said Sandor Piszar, director of Chevrolet truck marketing. “As our customers continue to integrate their trucks in more personal ways, we’ll continue to offer more unique choices that speak to their lifestyles and interests.”
The Silverado High Desert show truck is joined by 20 other Chevrolet show cars at the 2016 SEMA Show in Las Vegas, Nevada.