Michael Simcoe, General Motors’ latest Vice President of Global Design, will have one major test in the near future. GM is slated to launch its next generation of full-size pickup trucks by the end of 2018, which began life under former GM design chief, Ed Welburn.
Simcoe has the challenge to finish them and see them through. He recently spoke with Automotive News, where it became clear the Australian-born designer brings a technical edge to the coveted design position inside GM. His appreciation for engineering is one of many reasons he was selected as Welburn’s successor.
With that mindset, Simcoe stated the future pickups will be “incredibly efficient.” Other than a soundbite, he wouldn’t go into further detail.
However, it is known the upcoming full-size trucks will use GM’s patented mixed-material manufacturing process, which is currently found in the 2016 Cadillac CT6. The process provides an efficient manner for welding aluminum to steel, bonding and riveting cast parts and other extrusions. It also means weight can be reduced drastically.
While Simcoe won’t have full influence on future products until 2019, when Welburn’s final touches are all put into production, the latest design chief does have final say on everything that comes across his desk.
“The nice thing about being in this position is that I am the last set of eyes that sees everything. So, if I don’t specifically make a call on it, I will have seen it and approved it. So, in that respect, I will have an influence on everything.”