Cadillac owners don’t really care for CUE; we don’t really care CUE. Guess what? Cadillac internally doesn’t like CUE much, either. That’s according to Cadillac President Johan de Nysschen, who told Motor Trend it didn’t meet the brand’s expectations.
Despite being much better today than at its initial inception, de Nysschen specifically stated the brand will “overcompensate” with the next generation of CUE, which will include a touchscreen and a rotary dial to give the driver a “choice of how to interface” with the system.
“We will give customers a choice of how to interface. The rotary controller conveys through haptics a feeling of quality and creates an emotional bond and feeling of interacting with a precision-crafted automobile,” de Nysschen stated.
After much frustration from the current system, an update involving physical dials and buttons is welcomed.