Before former General Motors design chief Ed Welburn left his position, he stated Holden was a portfolio of vehicles that needs improvement.
The sentiment came from Holden’s failure to confront consumers’ shift to more crossovers and SUV models, relying heavily on the Commodore lineup for too long. Now, like it or not, that is changing.
Following previous reports of Opel and Vauxhall’s upcoming crossover blitz, Holden will benefit from many of the new CUV products in development. In total, Holden could expand its crossover portfolio to eight separate models.
Motoring reports an upcoming Adam-based, Astra-based, Corsa-based and a third crossover based on the Insignia will likely join Holden’s lineup in the near future. Opel global strategy and planning chief Toscan Bennett told the publication it will continue to offer right-hand drive for Vauxhall, meaning Holden has a natural ally with sharing Vauxhall vehicles.
He also stated as CUVs become more prevalent, there will be “different answers” to different segments.
“I think as the number of SUVs in the market grows and the demand for those SUVs grows then you are going to continue to see the boundaries changing, so you will see different answers.
“So it won’t just be a simple SUV any more, you will see different approaches to that aimed at different customer segments.”