General Motors has filed an application to register Maven as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s October 28th, 2016 application is assigned serial number 87216119 and specifies that the mark will be used to name goods and services associated with:
- Bicycles, electric bicycles, motorized bicycles, and structural parts thereof
- Motors for bicycles
- Electric conversion kits for bicycles comprised of motors for bicycles and electric handlebar motor controls
The GM Authority Take
Based on this filing, it would appear that GM is looking to expand its Maven car sharing service to bicycles and motorcycles. If that is indeed the case, then it would be quite the interesting development, as The General doesn’t produce either of those items.