General Motors has filed two applications to register Hydrotec as trademarks with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s October 4th, 2016 applications are assigned serial numbers 87192677 and 87192753 and specify that the marks will be used to name goods and services associated with “Fuel cells for vehicles.”
The GM Authority Take
It would appear that GM’s fuel cell vehicle efforts will be branded as Hydrotec, following the common theme of GM’s Ecotec engine brand. The automaker began developing fuel cell vehicle propulsion tech on its own decades ago, resulting in a fuel cell-powered capture test vehicle fleet while delivering hydrogen-powered vehicles to the U.S. armed forces such as the upcoming Chevrolet Colorado ZH2. In 2014, it partnered with Honda to collaborative develop the technology and share development costs.
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