General Motors has filed an application to register Colorado Bison as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s October 10th, 2016 application is assigned serial number 87198001 and specifies that the mark will be used to name goods and services associated with “Motor land vehicles, namely trucks.”
The GM Authority Take
It would appear that yet another variant of the Chevy Colorado pickup truck is in the works, with Bison potentially referring to the “humpback shaggy-haired wild ox native to North America and Europe”, as defined by the New Oxford American Dictionary.
While we continue
patiently anxiously awaiting the arrival of the Colorado ZR2, sales of the Chevrolet Colorado lineup have increased 26.59 percent to 80,047 units in the first nine months of 2016.