Chevrolet Camaro sales spiked 25 percent during September, enabling the pony car to outsell its cross-town rival, the Ford Mustang, for the first time in 23 months.
Sales Numbers - Camaro vs. Challenger vs. Mustang Deliveries - September 2016 - United States
|MODEL||SEP 2016 / SEP 2015||SEPTEMBER 2016||SEPTEMBER 2015||YTD 2016 / YTD 2015||YTD 2016||YTD 2015|
From a sales perspective, the sixth-gen Camaro has been a far cry from the fifth-gen, which consistently outsold the Ford Mustang month after month. The higher price of the new pony car, overhauled for the 2016 model year, is often believed to be the primary reason for decreased sales volumes for the nameplate.
Indeed, the scenario isn’t exactly bright for either the Camaro or the Mustang. Days supply of the Camaro is currently hovering around the 120 vehicle mark, an improvement from the 139-day supply in August yet still quite high. The Camaro’s sales boost can certainly be attributed to increased incentives for the sports car, as offers grew three-fold to $3,409 per Camaro compared to $2,602 per Mustang in September.
Speaking of the Mustang, things aren’t looking too good for it. September 2016 Mustang sales tumbled 32 percent, causing Ford to idle its Flat Rock Assembly Plant where the sports car is assembled.
In the first nine months of 2016, Ford has sold 87,258 Mustangs while Chevrolet has moved 54,535 units of the Camaro. The figures represent a 9.3 percent decrease for the Mustang and an 11 percent drop for the Camaro, supporting theories from some investors that pony car sales have peaked.