Cadillac President Johan de Nysschen may be one of the most transparent automotive executives in a long time. He has countlessly turned to confront naysayers and clarify the position of the brand he’s in charge of returning to its former glory.
That attitude is no different in Motor Trend‘s latest interview. Specifically, much time was spent discussing the Cadillac Escala concept, which debuted at the 2016 Pebble Beach Concours d’Elegance.
The big question: Is it capable of production? The answer? Yes.
“From an architectural, practical, execution point of view, (the Cien and Elmiraj) couldn’t be done. And this one can be done. The CT6 is a competitive flagship car, but the aspiration the team and I have for Cadillac is that we have to reach higher,” he said.
Previously, de Nysschen stated a flagship model for Cadillac is still under development, but it would not be a traditional four-door sedan. This has led to much speculation regarding the Escala’s five-door liftback design.
de Nysschen kept things murky by adding, “Whether (a flagship) in the form of a large luxury four-door sedan or a stunningly executed crossover, we will let the market tell us.”
As for the Escala’s design, it wholeheartedly is a preview of Cadillac’s evolutionary design language. The Cadillac chief stated the design emphasizes low and wide stances, specifically in adding a horizontal headlamp element. In the rear, though, vertical lighting elements will still play a key part in future design.
“We don’t want to abandon the vertical light signature, but we introduced a horizontal component that enhances the visual mass and stretches the car optically to be low and wide. (This) sporty muscularity plays into how we want to position the brand. It really does announce what the future is for Cadillac design.”
Cadillac is currently amid a product hiatus as it quickly develops crossovers and vehicles to fill out niches imperative to sales numbers. Expect the product pause to lift sometime in 2018.