But, those are the only two nameplates that have broad appeal for buyers looking for something more than a point A to point B vehicle. Sure, there’s the Chevrolet SS, but let’s not get started on how the sedan has been an utter disappointment in branding.
Meanwhile, according to our sister publication Ford Authority, the blue oval has toppled previous records for its performance vehicles. Those include the Fiesta ST, Focus ST, Focus RS, Ford Mustang and each of its performance variants. Is Chevrolet missing out?
Over 200,000 sales of Ford performance vehicles are projected globally for 2016, and the 2017 Shelby GT350 and GT350R are sold out well into the 2017 model year. Meanwhile, sixth-generation Camaro sales, bluntly, continue to tank despite rising profit margins.
The question here is whether Chevrolet has its performance credentials lined up accordingly. Most of those 200,000 sales by Ford are to younger, more affluent buyers stepping into hot hatches like the Focus and Fiesta ST. Chevrolet does not offer anything of the like.
Is it possible Chevrolet put too many performance-oriented eggs in one basket? After all, the brand banked on a turbocharged four-cylinder Camaro to court the “fast and furious crowd.” So far, that hasn’t exactly been the case.
Chevrolet has solutions available, though. Across the pond, Opel is responsible for more than a few hopped up performance vehicles like the Astra OPC. The bowtie brand could dig into its European cousin’s pockets to spur performance buyers.
After all, it boils down to who’s buying these performance vehicles. And it’s younger, more affluent consumers any brand certainly wants to court.