Ford and the F-Series trucks have become the “Official Truck of the NFL,” according to our sister publication, Ford Authority. The move formally ousts the GMC as the “Official Vehicle of the NFL” and sets Ford up for a three-year long partnership to market its F-150, and new Super Duty family. The deal, with no cost specified, includes everything from static vehicle placement, to Uber rides.
Meanwhile, Chevrolet will continue to hold its ground as the official vehicle of Major League Baseball in the U.S.
General Motors moved away from its big dollar NFL sponsorship in 2014, leaving the space open for many automakers itching for a larger audience. At which point, Hyundai moved quickly to secure its spot as the “Official Sponsor of the NFL,” and remains that way, but an official truck sponsorship goes exclusively to Ford.