Chevrolet is giving back to the customers that helped put Chevy trucks on the map. This year, the brand will roll out its “Truck Legends” program in the state of Texas before it goes nationwide next year.
The program is open to any Chevy truck owner with over 100,000 miles on the odometer, serving as a testament to long-running pickups and the owners that have helped propel Chevy trucks for years. Chevy will also recognize any owner who has leased more than one Chevrolet pickup in their lifetime.
“We know there is a story behind every mile, every truck and every customer,” said Sandor Piszar, Chevrolet truck marketing director. “The Truck Legends program is our way of saying ‘thank you’ to our loyal customers, and curating some of their stories.”
So, what’s in it for owners? Quite a bit. Enrollment is free, and Chevrolet will provide memorabilia including hats, decals and unique honors for mileage milestones ranging from 100,000 to 1 million miles on a truck’s odometer. Dealers will also be encouraged to offer additional benefits such as free car washes and discounts on oil changes or accessories.
That’s not all, though. Chevrolet will periodically leverage its exclusive partnerships to send owners on incredible experiences. The brand stated it could be anything from grabbing a sneak peek of new Chevrolet vehicles, front-row seats to a concert or tickets to a sold-out MLB game.
Any Chevy truck is eligible for the program, including past C/K models, Avalanche and S10 pickups.
Piszar concluded, “In 2018 we will celebrate the 100th anniversary of our first Chevrolet truck, and that event would not be complete without recognizing the customers who have made Chevrolet part of the fabric of America. The stories from our Truck Legends will play a key part in celebrating the next hundred years of Chevrolet trucks.”