Cadillac President Johan de Nysschen, who may be one of the most transparent GM executives we’ve seen in a long time, will take center stage at the 2017 World Congress, according to Automotive News.
The executive has been adamant in charting a new course for Cadillac through product, marketing and especially his Project Pinnacle dealership program, which continues to receive backlash to this day.
When we use the word “transparent” to describe the Cadillac chief, it’s because he is. de Nysschen has previously taken to respond personally to rumors, misinformation and more, most recently in clarifying the brand will debut a flagship vehicle in the future and continued on to spell out Cadillac’s overall product roadmap.
de Nysschen will be joined by a handful of other automotive executives this coming January.