Over half of Buick Encore buyers in the United States are new to General Motors, the automaker announced during its August 2016 sales call.
The Encore notably accounted for 49,187 deliveries in the first eight months of 2016, an increase of 12.6 over the same time period in 2015.
Sales Numbers - Buick Encore - Jan 2016 - Aug 2016 - United States
|MODEL||YTD 16 / YTD 15||YTD 16||YTD 15|
The GM Authority Take
Over half of Encore sales going to new-to-GM owners is quite a notable accomplishment, as attracting new customers is no easy task, whether for an automaker or for a automotive brand. That’s especially true for GM and Buick, neither of which enjoy an extraordinarily positive reputation in America’s general auto space.