As Holden manufacturing’s hourglass runs out, let’s take a step back in time. A time before Australia had a car built for the people, by the people.
That car was the Holden 48, and this footage above captures the excellence that was post-war automotive design and engineering. Much of the steps remain the same today, from design, clay sculpting, and rigorous fail-safe testing to ensure a well-built machine. Of course, it’s minus all the computers and digital wizardry.
The Holden 48 was supposedly designed originally by Chevrolet in the United States but was deemed too small for Americans. Holden picked up where the car left off to give Australians a taste of motoring. The rest is history.