Volkswagen, of course, found itself at the wrong end of controversy when it was discovered that its diesel-fueled US vehicles were equipped with emissions “defeat devices” which allowed them to pass EPA testing, while not being compliant on the road.
“There are a lot of diesel intenders and diesel-loyal people who are looking for a brand and vehicles to go after,” says GM Vice President of Global Propulsion Systems Dan Nicholson, General Motors’ vice president for global propulsion systems. “They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”
While it could be assumed that Volkswagen’s diesel emissions scandal ruined the market for diesel equipped cars in the US, Nicholson disagrees. “I think the U.S. is one of the few diesel growth markets on the planet,” says Nicholson. “I am very optimistic about the diesel market in the U.S. It has been abandoned by others and we are happy to step in and be the leader. Frankly that’s what we’d like to do.”
The new, second-generation Chevy Cruze Diesel is expected to become available sometime in 2017, featuring an Opel-developed, 1.6-liter oil-burner that GM says is uncommonly quiet. In fact, the engine has been dubbed “Flüstern,” which is German for “Whisper.”