A new commercial for the Cadillac CTS sedan released earlier this month and entitled The Game shows a young, attractive couple driving a 2017 CTS Sedan on what appears to be a downtown road. When the female passenger put on a radio station playing a classical melody, the driver’s task was to identify it as part of the game (hence the title). And identify correctly he does as none other than the legendary Suite No. 1 in G Major by Bach.
The question is, did the driver know the melody by heart, or did he instead use the CTS’ customizable head-up display to figure out the song? You be the judge.
The GM Authority Take
Finally, the CTS gets some much-needed advertising support. This makes us very happy, as CTS sales continue on a downward path, though we should note that the entire midsize prestige luxury segment is experiencing a decline.
Even so, the spot does a great job of highlighting the CTS’ head-up display tastefully: the car looks beautiful, the setting continues with Cadillac’s theme of ads shot on city streets, and the two stars of the commercial appear to be quite young and quite attractive. Sounds good to us.