In this CNBC video Donald Osborne, a world renowned auto appraiser, sets the record straight with three of Jay Leno’s highly coveted vehicles – his 1955 Buick Roadmaster, 1952 Ferrari Barchetta, and 1953 Cadillac Series 62 Ghia. Osborne hones in on just how much a celebrity’s fame can affect the appreciation of a vehicle, otherwise referred to as “celebrity provenance”.
The 1953 Cadillac Series 62 Ghia was owned by the late Rita Hayworth. According to Osborne, the famous New York City actress would be responsible for an appreciation rate of approximately 36 percent and a selling price of $1.9 million. This is based off of the price that the Ghia sold for five years ago, which was $1.4 million.
The 1952 Ferrari Barchetta is somewhat of a big deal in that there were only 80 of them built, and the black convertible shown here was once owned by the Ford family. Osborne explains that this Ferrari is said to have inspired the design of the 1955 Ford Thunderbird. Back in 2011 Osborne appraised the car for the Peterson Museum, and it sold for a hefty $2.8 million. Today he believes the car would sell for around $8 million, meaning the car has appreciated by an astounding 186 percent.
Last, but certainly not least – Jay Leno’s 1955 Roadmaster. This isn’t just any old Buick, it’s a*widens eyes* restomod Buick. But what makes the car truly its own is that it was Jay’s first car when he moved to LA, and he actually slept in it. Unfortunately for Leno fanatics, the DNA-soaked interior was replaced during restoration, so there’s that. However, Osborne declared an appreciation of 750 percent, stating that the Buick, which sold at auction for $21,175, would now sell for about $180,000. Because Leno.