As Holden transitions from manufacturer to full importer of vehicles, there is a major bright side. The brand will be able to pick and choose vehicles it sees fit for the market, ensuring only the best make their way to Holden.
Mark Bernhard, Chairman and Managing Director of Holden, spoke with Motoring about the brand’s future, and no surprise, crossovers and SUVs will be a major part of it.
“As we move forward, we’ve got the ability to pick and choose the best products from the GM portfolio that we think suit this market,” Bernhard said. “There is sales potential in the GM portfolio to go larger than [Captiva]. We need to work through that and determine if there’s an opportunity in this market for that type of product,” he added.