Personal mobility is the buzz word of this decade. Automotive companies are busy trying to expand its business model from more than car ownership, but personal transportation. It makes sense for markets, and General Motors thinks its investments today will pay off largely in the future to come.
The latest Autoline features Julia Steyn, Vice President of GM Urban Mobility, and she gives plenty of insight as to why GM has invested so heavily into the idea of personal mobility, and why it makes sense to chase the segment.
GM hasn’t only done it with its $500 million investment into Lyft, but also through launching its own car-sharing service in Maven, which it continuously dubs its new “brand” exclusively for personal mobility. It’s only just begun, according to Steyn.
Click play above and immerse yourself into a personal mobility future.