The Cadillac brand had quite the weekend regarding its future. First, there was a report stating slowed investment was to cut into future product plans and slow development.
Shortly following said report, Cadillac President Johan de Nysschen came forth to set the record straight. He even provided a basic outline of what is coming from the brand, which still includes a flagship vehicle of sorts (though, it won’t be a four-door sedan).
So, after digesting all of this information, we’re here to ask if you feel Cadillac is heading in the right direction. This follows a recent Twitter poll at Motor Authority, which you can view right here.
To be fair, the era of de Nysschen really only began about a week ago after the unveiling of the Cadillac Escala concept vehicle. Until then, we have not seen a concept or all-new product come to fruition under the former Audi and Infiniti executive. But the roadmap de Nysschen provided can give us some insight, and it should help paint a clearer picture for fans and critics alike.
Let’s also keep in mind Cadillac’s marketing and advertising efforts, as Chief Marketing Officer, Uwe Ellinghaus, begins to take “Dare Greatly” and really hone its message. The end goal is to make Cadillac an aspiration once again.
Now, we turn it to you. Keeping product, marketing messages and more in mind, is the brand heading in the right direction? Or should it turn back and start from scratch. Talk to us in the comment section below, too.