The Cadillac Escala concept vehicle is said to showcase where the 114-year-old brand’s design will move in the future, with aspects reaching every inbound production vehicle moving forward. In the video attached above, Andrew Smith, Executive Director, Cadillac Global design, details the vision behind the Escala and how it came to be.
Smith notes a stroll through the Heritage Center as an inspiration behind the vehicle, stating it should not be mistaken for any other Cadillac. He also felt the vehicle should be dynamic from the driver’s seat, but also a comfortable experience should the owner be chauffeured about. It’s these two words that led to the overall feel and motif of Escala.
Smith also states the signature, vertical lighting needed to be preserved, but updated, and also stated its certainly something that will be present in future Cadillac design, too.
Grab a deep dive of the design process right up above.