It’s been one year since Opel announced it was getting into the business of car sharing. CarUnity, Opel’s car sharing service, has seen tremendous growth since its introduction in 2015.
According to the automaker, 4,000 vehicles are now registered with CarUnity. Now, Opel is preparing to take CarUnity further.
After spending a year in the Rhine-Main region of Germany, Berlin and North-Rhine Westphalia are on deck to receive CarUnity support.
“Car-sharing the Opel way has convincing advantages”, says Chief Marketing Officer, Tina Müller. “We offer users flexible, affordable mobility or the opportunity to earn money with their car. Society in general and the environment benefit too, because CarUnity uses already existing cars, which conserves resources.”
CarUnity works by offering an open platform for users, meaning a user may rent out their own vehicle, or find a different vehicle to rent. Opel does not require the vehicle to wear an Opel badge, either.
The service is a small part of a growing trend in General Motors, and will serve as an important European branch for GM’s personal mobility service, Maven.