While General Motors and Isuzu climb into bed together in the U.S. once again for medium duty trucks, it’s over in Asia. Automotive News reports the two automakers have ended its partnership to build pickup trucks in the region.
GM stated it wants to chase more upscale segments, while the Japanese automaker sticks to more commercial purposes.
GM and Isuzu most recently developed midsize pickup trucks for Asia, spawning the Isuzu D-Max and international Chevrolet Colorado.
“Both GM and Isuzu agree that due to unique requirements for each company, joint development of the next-generation midsize pickup truck for (GM) markets is no longer the optimal model for this project,” GM said in a statement.
“The direction each company wanted to take (for the vehicles) was changing,” an Isuzu spokesman said. Again, the Japanese automaker reiterated its interest in more work and commercial vehicles. GM stated it will pivot to more premium trucks and SUVs in the region.
GM began its pickup truck alliance with Isuzu in 2006, and most recently renewed the deal in 2014.