A website has become an ever-important business model in today’s world. Often, it is the first touchpoint between brand and customer. For Holden, that’s more important than ever as it continues to transition from a manufacturer to an import-only brand.
Holden has launched its all-new, completely revamped website, which it has dubbed Holden.com 2.0. The site’s mission is to show the possible with Holden, with a renewed focus on imagery and the focus placed back on the customer, rather than the product.
Holden’s General Manager – Marketing, Brand and Media Strategy, Emma Pinwill, said the new website reflected where Holden is going as a brand.
“As we continue to implement our brand strategy and show Australia what we stand for as a brand and our values, it’s more important than ever that we demonstrate who we are at the very first touchpoint for our customers – our homepage.”
“Our approach has been 100 percent driven by our customers – their buying behaviours and preferences, and feedback has been overwhelmingly positive. Our customers have said ‘this is not what I think of when I think of Holden’ and, ‘I didn’t expect this from Holden’, confirming we’re on the right track as we challenge perceptions of our brand and do things differently,” she added.
Have a look at the relaunched website right here.