Europeans never truly bought into “bigger is better” when pertaining to cars. There’s a reason why Tahoes, Yukons and the like don’t flood European roads; one of them is because they don’t really fit to begin with.
On the other hand, Cadillac lacks a proper, small crossover within its portfolio at present, but according to Auto Express, it could be the vehicle to help relaunch the brand in the United Kingdom.
“Even in the U.S. you’ve seen a shift from sedans to SUVs, and we want to build on our success in that segment. If you look at where the Escalade and the XT5 are positioned it’s clear where a new SUV would be placed,” European product and marketing boss Florian Spinoly said. “We’re looking at a wide spread of engines that we want to establish.”
He added that the UK is a very important market for Cadillac moving forward, noting it as the second largest premium vehicle market in Europe. Naturally, it’s good business to grow there.
Not only would a compact crossover help fit the niche, but Cadillac once again asserted it is looking deeply into right-hand drive for the market, which seems like a no brainer at this point.
Rumors of a Cadillac XT3 began swirling earlier this year, when General Motors confirmed it would reallocate investment funds from the Orion assembly, to the Fairfax facility for a “new vehicle program.”