Said bluntly, Chevrolet is struggling in the Chinese market. So much so, in fact, that the Bowtie brand has posted a year-over-year sales drop every month during the first six months of 2016, with sales down 25 percent in June to 35,648 vehicles. All that could change in the short-term thanks to a planned growth plan for the Chevrolet brand.
The primary catalyst behind Chevy’s planned growth is the launch of five new or upgraded models in the second half of 2016. The five vehicles in question include the launch of “an SUV and a performance vehicle in North America and in China”, “giving Chevrolet a competitive full product lineup”, as well as the already-announced 2016 Cruze. The soon-to-be-rebadged Cavalier, previously known as the Cruze prior to the introduction of the all-new model, might also be part of the vehicle count.