Stereotypes are, unfortunately, a powerful thing. And even if some ring true, it’s dangerous to play into them.
In a clever bit of advertising, Chevrolet has rebuked millennial stereotypes in this 2016 Chevrolet Cruze advertisement. In a continuation of “Real People, Not Actors“, Chevy has brought some stereotypical millennial candidates in for a focus group.
Showing ad cards for “possible advertising”, Chevrolet irks the groups over their stereotypes. In the meantime, building the defense over marketing a cool car. Because once youngsters are told something’s cool, it’s no longer cool. See Scion, or Geo.
In the end, a conclusion arrives: rather than designing ads for millennials, the 2016 Cruze is a proper fit for younger drivers, especially due to its one-two punch of technology in the segment.