Cadillac has invaded enemy territory. It’s one thing to launch in Europe, but to take the latest luxury offerings and strike the country that has birthed the luxury sedan, and luxury sport sedan, is much different.
But, Cadillac is daring greatly. The brand announced the 2017 Cadillac XT5 and 2016 Cadillac CT6 have officially launched in Germany. Cadillac states both vehicles were presented in Berlin, Germany, a city that captures the spirit of the brand’s recent move to New York City. Specifically, both the CT6 and XT5 made their debut at Eiswerder, an exclusive island and former factory from the 17th century.
“Berlin is a hotspot for fashion, design, music and art and the location reflects Cadillac’s new brand positioning perfectly. Cadillac’s Dare Greatly theme represents the unapologetic creativity and relentless drive at the core of our brand”, said Uwe Ellinghaus, Chief Marketing Officer of Cadillac.
Cadillac has recently scaled back its plans for a European invasion, as it waits for in-house diesel powertrains to finish up development, and maybe even some right-hand drive support. However, September will see the CT6 and XT5 enter locals German dealers.
The 2017 XT5 will start at €48,800, and the 2016 CT6 will arrive with a starting price of €73,500.