To highlight how the 2016 Buick Envision is not another sleepy crossover from the brand, the ad features a young couple’s baby upset in the night. To calm him down, a ride around the block seems to be in order.
However, through a not-so-dull driving experience, the driver and baby remain awake the entire time. Babies love Buicks, it seems.
Overall, the spot does a decent job in highlighting the strengths of the new Envision crossover, all while making it known Buick now offers a CUV in the hot midsize segment. Have a look at the ad yourself right up above.