As Automotive News states, the Cadillac ATS has become somewhat of a problem child for the Cadillac brand, more so than piecing together where the hot-selling Escalade fits.
Residual values and marketshare have fallen for the ATS since its introduction, meaning it has become even more difficult to offer competitive lease programs. To fix this, AN reports Cadillac will be restructuring the ATS with new content and trims.
To start, prices will fall $650 to $1,100 depending on trim, but more content will be offered in each. Cadillac will also axe the base, 2.5-liter four-cylinder engine from the lineup, leaving the 2.0-liter turbo-four as the base powerplant.; the 3.6-liter V6 will remain the range topping engine.
For the 2017 model year, ATS customers will receive the (now) base 2.0L turbo, popular options, such as the Bose surround-sound system, for the same price as a base 2.5L ATS in 2016.
Cadillac’s goal is to load in more value without throwing even greater piles of cash on the hoods of vehicles, thus boosting resale values.
Cadillac President, Johan de Nysschen, has been working hard to fix Cadillac’s dealer supply issues all while increasing residual values. Project Pinnacle, de Nysschen’s dealer restructuring, is receiving final touches as you read this.