While Ford has not countered the research-based advertising, showing how the 2016 Silverado’s roll-formed, high-strength steel bed absorbs impacts and damage much better than the Ford F-150’s aluminum bed, Honda has jumped in on the action.
Honda has recently introduced its all-new, 2017 Ridgeline, which aims at the hot midsize pickup segment. No, it’s not a “real” pickup truck, but the Ridgeline has always found an odd niche among buyers.
The automaker took to YouTube for an official video mocking up the Chevrolet cinderblock test, dropping over 800-pounds of blocks into the Ridgeline’s composite bed.
And, as the results show, it took the impact well. Scuffs and scratches are present, but punctures and holes are not.
How does that old saying go? Competition: it’s good for everyone.