Cadillac is a hot topic these days. Enthusiasts are vocal, journalists are skeptical and General Motors is hoping for nothing but the best. Since GM CEO Mary Barra took her position, Cadillac has been of great importance to her, as she signed off on sending the brand to New York City, allocating $12 billion for rebuilding the storied marque.
Recently, she sat down with Bloomberg to discuss the status of Cadillac and the brand’s process. The headline maker? “I’m very committed to Cadillac.” Barra has remained quiet on the Cadillac front since shipping the brand off to New York City, where President Johan de Nysschen and CMO Uwe Ellinghaus have been instrumental in ushering in a new feel for the luxury division.
“I really think Cadillac, as we continue to move forward, will define this transformational industry of what luxury really is,” she added.
Barra also touched on Buick’s opportunity in the premium space, where she shared the same sentiment, playing up the fact it is an excellent bridge brand from Chevrolet to Cadillac.