Chevrolet has momentum on its side, as five vehicles lead their segments in the 2016 J.D. Power Initial Quality Study. For the fourth consecutive year, no other brand has more initial quality awards than Chevrolet.
“These results play two critical roles in our strategy to bring new retail buyers to the brand,” said Alan Batey, Global Chevrolet president.
“First, the study results will help attract new buyers to Chevrolet, as J.D. Power data shows ‘expected reliability’ is customers’ top purchase consideration for a new vehicle. Second, the improved ownership experience of our new vehicles will help convert first-time Chevrolet buyers into repeat customers, as J.D. Power indicates customers who have a positive experience in the first 90 days of ownership are more likely to become repeat buyers for the brand.”
Along with the news of Chevrolet’s presence on the initial quality study list, the brand reported a three-percent gain in retail sales for the first five months of 2016. In the same period, Chevrolet’s share of the retail sales grew 0.6 percentage points, making Chevrolet the fastest growing full-line brand in the industry.
The five vehicles are as follows:
- Chevrolet Silverado 1500 and HD: the 1500 and HD trucks received top marks in their segments.
- Chevrolet Equinox: the Equinox tied in the compact crossover segment, polling 15 points higher than segment average.
- Chevrolet Tahoe: the Tahoe led the SUV segment with 19 points higher than the segment’s average.
- Chevrolet Spark: the Spark dominated in the city car segment, with study results 48 points higher than the segment’s average.
The J.D. Power Initial Quality Study is based on responses from more than 80,000 new vehicle buyers and lessees through 90 days of ownership, and was distributed through February and May of 2016.