Cadillac is still in the midst of transforming what the brand is, what it does and why you should care. When all is said and done, though, Cadillac sells luxury vehicles.
Therefore, we decided to bring this forth to mull around: should Cadillac launch a bespoke vehicle program? That is today’s subject for a GMA Community Question.
Foremost, we mean bespoke as in one-off vehicles. Cadillac has recently unbundled many option packages, which has led to higher revenues, meaning it could be on the right track for a program of this type. However, with bespoke comes high customization, which is costly.
In our hypothetical, bespoke program, the Cadillac Escalade and Cadillac CT6 seem like excellent starting points, as they are both flagship vehicles for the brand. Maybe even the V-series cars could jump in on the action.
Custom embroideries, door sills, paint hues and more would only begin our bespoke program.
Of course, Cadillac is currently no Rolls-Royce, which does employ a bespoke vehicle program. Yet it could help Cadillac separate itself from the pack in some way, and could make a big statement in the market.
With that said, it’s time for you time chime in. Does Cadillac need or deserve a bespoke vehicle program? Or, should resources be spent elsewhere. Vote and fill the comment section below.