Mazda has crafted a compelling ad campaign with its “Driving Matters” branding. If you’re here, or read any enthusiast publication, it speaks to you.
It’s done well, too, holding the number one spot for greatest digital share of voice. However, Chevrolet has come in to stomp out “Driving Matters” with its latest 2016 Chevy Silverado ad campaign.
WardsAuto reports Chevrolet has taken the number one spot for digital share of voice, holding an impressive 50.81-percent, dwindling Mazda to fifth place with a tad over 2-percent.
The latest ads showcase the 2016 Silverado’s roll-formed, high-strength steel bed, while exposing weaknesses in the Ford F-150’s aluminum construction. It’s the latest extension of Chevrolet’s highly successful “Real People, Not Actors” campaign, designed to create a more approachable feeling for the brand.
The rankings are determined by iSpot.tv, which monitors ads in real time over social actions, search activity and more through Facebook, Twitter, YouTube, Google, Bing and Yahoo.